Blog - Alte Media

Jak znaleźć pomysł na rolkę, która ma szansę pójść w viral i jak działa algorytm Instagrama?

Alte Media / 02.07.2025

Kiedy warto inwestować w kampanię płatną, a kiedy postawić na content organiczny?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Masz firmę, rozwijasz markę osobistą albo po prostu chcesz dotrzeć do większej liczby osób? Prędzej czy później zadasz sobie pytanie: czy lepiej zainwestować...

Instagram Reels i TikTok. Jak stworzyć krótkie wideo, które sprzedaje?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

W świecie, w którym uwaga widza trwa mniej niż 3 sekundy, liczy się tylko jedno - czy Twój materiał zatrzyma scrollujący kciuk. Jeśli chcesz, żeby Twoje krót...

Tworzysz treści dla swojej firmy? Sprawdź, jak ich ton wpływa na odbiór i skuteczność marketingu

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Ton. Niby tylko sposób mówienia. A jednak ma siłę ognia większą niż sam komunikat. Tam, gdzie każdy walczy o uwagę użytkowników, to nie tylko to, co mówisz...

Budżet kampanii online. Sprawdź, jak nim zarządzać, by nie przepalać środków!

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Pieniądze potrafią znikać szybciej niż poranne latte na spotkaniu zespołu marketingowego. Zwłaszcza wtedy, gdy chodzi o kampanie online. Jeśli masz wrażenie, �...