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Alte Media / 31.01.2026

Jak zwiększać zaangażowanie użytkowników w social media

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Zaangażowanie to waluta mediów społecznościowych, która decyduje o zasięgu, widoczności i realnym wpływie Twojej marki. Wbrew pozorom nie chodzi wyłącznie o liczbę polubień, lecz o jako...

Tworzenie person marketingowych dla lepszej komunikacji

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Skuteczna praca z rynkiem zaczyna się od zrozumienia ludzi, do których mówimy, a nie od listy funkcji produktu. Tworzenie person marketingowych porządkuje to zrozumienie, przekładając rozpros...

Jak analizować dane marketingowe i wyciągać wnioski

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Analiza danych marketingowych to proces zamiany rozproszonych sygnałów w konkretne decyzje, które realnie poprawiają wyniki biznesowe. Bez świadomego podejścia łatwo utonąć w liczbach, das...

Optymalizacja SEO dla sklepów internetowych

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Sklepy internetowe konkurują nie tylko ceną i asortymentem, lecz przede wszystkim widocznością w wyszukiwarkach. Optymalizacja SEO dla e-commerce to nie jednorazowe zadanie, ale powtarzalny pro...