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Alte Media / 01.09.2025

Analiza konkurencji w marketingu – jak podejść do tego strategicznie?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Analiza konkurencji jest jednym z bardzo ważnych elementów budowania skutecznej strategii marketingowe...

E-mail marketing, który nie ląduje w spamie

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

E-mail marketing to jedno z najskuteczniejszych narzędzi komunikacji z klientami w przestrzeni cyfrowej. Jednak problem, z którym spotyka się wielu marketerów, to fakt, ż...

Kampanie e-mail marketingowe - skuteczne newslettery?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

E-mail marketing wciąż pozostaje jednym z najbardziej efektywnych narzędzi komunika...

Personalizacja w marketingu – jak tworzyć spersonalizowane kampanie reklamowe?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Personalizacja staje się ważnym elementem skutecznych kampanii marketingowych. Klienci oczekują, że komunikaty, które otrzymują, będą dopasowane do ich indywidualnych ...