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Alte Media / 10.01.2026

Automatyzacja marketingu — praktyczne zastosowania

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Marketing zmienia się szybciej niż kanały komunikacji, a firmy, które potrafią łączyć dane, treści i procesy, zdobywają trwałą przewagę. Sercem takiej przewagi jest automatyzac...

Jak pisać opisy produktów zwiększające sprzedaż

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Dobry opis produktu nie jest katalogową notką, lecz narzędziem sprzedaży: prowadzi wzrok, odpowiada na obiekcje, osadza w kontekście użycia i subtelnie kieruje do zakupu. Tekst, który faktyc...

Tworzenie skutecznych nagłówków marketingowych

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Skuteczny nagłówek potrafi przesunąć wynik kampanii o kilka klas jakości: podnosi wskaźniki otwarć, zatrzymuje skrolowanie, porządkuje obietnicę wartości i prowadzi użytkownika dalej w l...

Jak poprawić szybkość strony i wpłynąć na SEO

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Prędkość ładowania wpływa na pierwszy kontakt z marką, odbiór jakości i to, czy użytkownik w ogóle zobaczy treść. Ma też bardzo konkretne konsekwencje biznesowe: zmienia współczynnik...