Blog - Alte Media

Kiedy warto inwestować w kampanię płatną, a kiedy postawić na content organiczny?

Piotr / 12.06.2025

Kampanie e-mail marketingowe - skuteczne newslettery?

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E-mail marketing wciąż pozostaje jednym z najbardziej efektywnych narzędzi komunika...

Personalizacja w marketingu – jak tworzyć spersonalizowane kampanie reklamowe?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' height='96' width='96' decoding='async' data-src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' class='avatar avatar-96 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1' srcset='https://secure.gravatar.com/avatar/5a71b39d060b6f8a6122f3c3b2878c21d272d8ff0f8fc337999a34d6f1c7e5f0?s=150&d=mm&r=gforcedefault=1 2x' class='avatar avatar-96 photo' height='96' width='96' decoding='async'/>

Personalizacja staje się ważnym elementem skutecznych kampanii marketingowych. Klienci oczekują, że komunikaty, które otrzymują, będą dopasowane do ich indywidualnych ...

Jak skuteczny copywriting może zwiększyć konwersję w kampaniach reklamowych?

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Skuteczny copywriting to fundament, na którym opiera się sukces wielu kampanii reklamowych. Niezależnie od tego, czy c...

Jak dobierać słowa kluczowe w copywritingu, aby osiągnąć najlepsze rezultaty SEO

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Słowa kluczowe mają duży wpływ na to jak powstaje content w procesie copywritingu i SEO (Search Engine Optimization). Są one podstawowym elementem, który łączy intencj...